Lazeez
Brand Identity Design
2 weeks
Software
Shortcut
Lazeez, once a small shop rooted in Arab culture, has become a symbol of indulgence and festivity, offering traditional sweets like baklava. Now, they seek a brand identity that reflects their heritage, evokes joy, and balances luxury with warmth and inclusivity.
Deep dive into the Brief
Project Framing
Vision
To be the leading destination for sweets, blending Arab traditions with modern festivity, creating moments of joy for all occasions.
Mission
To offer authentic, culturally inspired sweets that enhance every celebration and delight diverse tastes.
Purpose
To sweeten celebrations with timeless, flavorful delicacies that represent heritage, simplicity, and grandeur.
Adaptation Process
The logo showcases a wordmark in the "Geminy" font, featuring a contrast-filled serif and subtle star motifs to symbolize the Arab community's cultural significance.
The colors have been consciously selected to exude grandeur and sophistication.
SPOTLIGHT
Learning Cresendo
I learned that each project requires adapting to a different type of visual language.
I learned what it takes to create an in-office branding that truly represents the essence of the brand.
I was able to imbibe and understand the characteristics well enough to create designs.
Overall, it was
an enriching and
insightful experience.